This Steve Jobs Fan Took It Too Far

My favorite company is a terrible one; it can't drive a profit, its product doesn't work, its founder is legally bound from leading a publicly-held company for ten years, and its reputation might be damaged beyond repair.  A company that I’m completely fixated on is in ruins, embers still smoldering. • • •Theranos -- the … Continue reading This Steve Jobs Fan Took It Too Far

What If Brands Took Their Names Literally?

Branding is a fascinating and fun part of creating something - you get to think of a name, logo, positioning and even draft up a mission statement (usually which turns out to be awful and so full of blather that no one has any idea what it really means). Coming up with a name can … Continue reading What If Brands Took Their Names Literally?