How To Make A Crappy Brand In 6 Steps

I’ve always been inspired by fashion and branding and wanted to create a clothing brand of my own. The thing is, brands are never your own. Someone can come up with an idea, but it is inevitable that others will interpret it in a different way, and that’s the best way for a brand to […]

Things To Like About Hockey If You Don’t Really Like Hockey

Winter sucks. During the winter it’s cold all the time and you either build a fire in the middle of a rainstorm or you’re turning the thermostat up to 75 degrees in the middle of a blizzard, enough snow on the road after twenty minutes to prevent your shitty Domino’s pizza from getting delivered. Sometimes […]

Rappers We Like That Don’t Suck At Basketball

It’s cool when people are really good at more than one thing. Neil Armstrong could walk on Earth and the moon. LeBron James can carry Larry Hughes and Kevin Love to separate NBA Finals. Michael Scott can revive a dying paper company multiple times while verbally backhanding Toby every day. Those are pretty cool things, […]

13 Points in 33 Seconds: The Greatest Achievement of the Human Race

Tracy McGrady isn’t my favorite athlete, something I discovered as a kid when my friends and I were talking about our favorite athletes of all time. Up to that point, I hadn’t really thought about it that much – I could list off a top ten or top five athletes from various sports, but never […]

The President Who Might’ve Killed a Guy (Also a President)

The presidency that lasted less than half as long as Kim Kardashian’s marriage to Khris Humphries was followed by one that would be messier than the drama surrounding that doomed union. That subsequent administration would then be followed by the apparent doom of the Union. In April 1841, William Henry Harrison bit the dust. He […]

That Time Gianfranco Zola Absolutely Sonned Three Liverpool Players On Live Television

When employees of a certain nature get fired, they make a scene and do some things that end up with Karen from HR filing a report. Papers get tossed, becoming airborne razors for exposed skin, but those don’t hurt as much as the words that are flung in every direction like a machine gun in […]

What If Brands Took Their Names Literally?

Branding is a fascinating and fun part of creating something – you get to think of a name, logo, positioning and even draft up a mission statement (usually which turns out to be awful and so full of blather that no one has any idea what it really means). Coming up with a name can […]